“Let’s remove the ad spaces and use the real estate better. When we receive an RFP for advertising, our first internal conversation is around what we would do for a brand if we didn’t have advertising space. This leads to us proposing far more innovative and engaging brand fueled experiences that, if they work correctly, not only benefits the brand (attention), the online publisher (revenue) but also the audience (content that wouldn’t have been created without the support of a brand).” PSFK my morning coffee treat